• Undergraduate Experience

Quantifying Undergraduate Experience & Alumni Engagement

It’s widely understood that a positive undergraduate experience encourages students to give back to their institution monetarily and non-monetarily after they graduate. But, up until recently, the relationship between the two has yet to be quantified. Before becoming the Director of Alumni Engagement at Chicago-Kent College of Law, Joseph Volin conducted the necessary research and [...]

  • Recruitment Marketing

Henderson State’s Strategy for Improved Recruitment Marketing

At Henderson State University in Arkadelphia, Arkansas, the Office of Marketing and Communications has instituted the Academic Program of the Week initiative to showcase the university’s educational excellence, influential faculty research and notable alumni -- ultimately increasing return on investment from recruitment marketing. According to a 2016 Ruffalo Noel Levitz survey of prospective students, academic [...]

  • The Undergraduate Experience

‘What Matters Most’ in the Undergraduate Experience

For anyone in higher education, “The Undergraduate Experience: Focusing Institutions on What Matters Most” is a must read. The book addresses the underlying issues many institutions face in a “how-to” style. Each chapter covers a different concept and way of thinking. The end result is six core concepts to consider and apply to your institution. [...]