• Undergraduate Experience

Quantifying Undergraduate Experience & Alumni Engagement

April 19th, 2017|

It’s widely understood that a positive undergraduate experience encourages students to give back to their institution monetarily and non-monetarily after they graduate. But, up until recently, the relationship between the [...]

  • Recruitment Marketing

Henderson State’s Strategy for Improved Recruitment Marketing

March 29th, 2017|

At Henderson State University in Arkadelphia, Arkansas, the Office of Marketing and Communications has instituted the Academic Program of the Week initiative to showcase the university’s educational excellence, influential faculty [...]

  • The Undergraduate Experience

‘What Matters Most’ in the Undergraduate Experience

August 4th, 2016|

For anyone in higher education, “The Undergraduate Experience: Focusing Institutions on What Matters Most” is a must read. The book addresses the underlying issues many institutions face in a “how-to” [...]