• Caltech Director of Communications for the Division of Engineering and Applied Science Trity Pourbahrami

The Caltech Storyteller Elevating Community and Awareness in Science and Engineering

California Institute of Technology (Caltech) is among the standard-bearers in education, research and innovation in the field of applied sciences and engineering. Trity Pourbahrami, Director of Communications for the Caltech Division of Engineering and Applied Science, upholds that same level of excellence in sharing the stories of the institutions’ immensely successful and diverse students, faculty [...]

  • Student Philanthropy

Rutgers: Inspiring Student Philanthropy Through Education

There is an understanding at Rutgers University that the more educated a student is regarding philanthropy, the more inclined he or she will be to give as an alum. Which is why the Annual Giving department hired Lauren Redfern as Assistant Director of Student Philanthropy in the summer of 2014. In her three years and [...]

  • Recruitment Marketing

Henderson State’s Strategy for Improved Recruitment Marketing

At Henderson State University in Arkadelphia, Arkansas, the Office of Marketing and Communications has instituted the Academic Program of the Week initiative to showcase the university’s educational excellence, influential faculty research and notable alumni -- ultimately increasing return on investment from recruitment marketing. According to a 2016 Ruffalo Noel Levitz survey of prospective students, academic [...]

  • Design Thinking

Utilizing Design Thinking in Education Program Reform

Three years ago, Jeremy Goldstein arrived at Episcopal High School to revamp a 40-year-old externship program. Serving as the director, he applied design thinking principles to restructure EHS’ Washington Program to best prepare students for life after high school in this changing professional landscape. As the program previously focused on externships for seniors, Goldstein was [...]

  • GWU student-athlete

Career Development for the Student-Athlete

According to a study conducted by The Alumni Factor, university athletic programs can significantly increase levels of alumni engagement. Alumni who participate as a student-athlete during their undergraduate education often possess a high affinity for their alma mater that makes them more likely to give either monetarily or non-monetarily after they graduate. Additionally, colleges with [...]

  • Milton Academy Advising

#TABS16: Long-Term Impacts of Milton Academy Advising

One of the ways Milton Academy develops “competence, confidence and character” in its students is by providing support in and out of the classroom through advising, an initiative that is being explored during the 2016 TABS Annual Conference. In their session, “Advising: Forging Connections Even When it Feels Impossible,” Mathematics Department Chair Heather Sugrue -- [...]

  • W&M Events & Social Media Strategies

Upgrade Campus Events with W&M Social Media Strategies

In a recent Higher Ed Live broadcast entitled “Events in Stereo: How to Help Your Campus Events and Campaigns Succeed,” Amy Jorgensen hosted Social Media and Web Manager Sarah Juliano, and Social Media Coordinator Tiffany Broadbent Beker of the College of William & Mary. Juliano and Beker work in Advancement and Communications, respectively, collaborating to [...]

  • USC Digital Initiatives

Back to College: Digital Initiatives for Engagement

As incoming students are moving in for their first year of college and returning students prepare for a new semester, institutions are taking advantage of the trends, developments and digital initiatives that will resonate the most with their students. Through marketing strategies that utilize inventive videos, Snapchat and student-generated content, colleges are increasing student engagement [...]

  • All images courtesy Florida International University Alumni Association

FIU’s PAW Initiative for Student-Alumni Engagement

With 54,000 students and 200,000 alumni, Florida International University (FIU) is among the 10 largest universities in the nation -- as well as the top research institution in Florida -- and is constantly looking for opportunities to increase student-alumni engagement through campus events. To reach a large-scale audience, FIU developed Panther Alumni Week (PAW), where [...]

  • Career Services Meeting

Increase Student Engagement with Career Services

A new report was published on March 27, 2015 by the National Association of Colleges and Employers (NACE) regarding the 2014-2015 Career Services Benchmark Survey. Over 850 career centers were surveyed by NACE throughout the United States and across the world. Unsurprisingly, the report revealed low student usage and engagement. […]