• Caltech Director of Communications for the Division of Engineering and Applied Science Trity Pourbahrami

The Caltech Storyteller Elevating Community and Awareness in Science and Engineering

California Institute of Technology (Caltech) is among the standard-bearers in education, research and innovation in the field of applied sciences and engineering. Trity Pourbahrami, Director of Communications for the Caltech Division of Engineering and Applied Science, upholds that same level of excellence in sharing the stories of the institutions’ immensely successful and diverse students, faculty [...]

  • Collaboration in Career Services

Collaboration in Career Services: Leveraging Academic Partners

Central to the shift in how colleges and universities are addressing career development is greater connectivity and collaboration between stakeholders and offices on campus. At the University of Utah, Career Services is working in conjunction with academic partners and advisors to engage students in the career preparation process earlier and ultimately drive increased opportunities tied [...]

  • W&M Events & Social Media Strategies

Upgrade Campus Events with W&M Social Media Strategies

In a recent Higher Ed Live broadcast entitled “Events in Stereo: How to Help Your Campus Events and Campaigns Succeed,” Amy Jorgensen hosted Social Media and Web Manager Sarah Juliano, and Social Media Coordinator Tiffany Broadbent Beker of the College of William & Mary. Juliano and Beker work in Advancement and Communications, respectively, collaborating to [...]

  • USC Digital Initiatives

Back to College: Digital Initiatives for Engagement

As incoming students are moving in for their first year of college and returning students prepare for a new semester, institutions are taking advantage of the trends, developments and digital initiatives that will resonate the most with their students. Through marketing strategies that utilize inventive videos, Snapchat and student-generated content, colleges are increasing student engagement [...]

  • The Undergraduate Experience

‘What Matters Most’ in the Undergraduate Experience

For anyone in higher education, “The Undergraduate Experience: Focusing Institutions on What Matters Most” is a must read. The book addresses the underlying issues many institutions face in a “how-to” style. Each chapter covers a different concept and way of thinking. The end result is six core concepts to consider and apply to your institution. [...]

  • Purdue Career Planning Workshops

Embedding Career Planning Workshops at Purdue

Purdue University’s Center for Career Opportunities (CCO) has a proven track record of committing to career services excellence and implementing cutting-edge strategies such as career planning workshops to ensure it’s reaching that excellence. Whether it’s maximizing marketing and career development efforts through the structuring of an internal internship program or annually publishing the Career Planning [...]

  • Summer Send-off

Summer Send-Offs: The First Step to College Success

In “Summer Send-off: What’s the ROI” on Higher Ed Live, Syracuse Director of Strategic Communications and Digital Engagement Kim Brown hosted UCLA Assistant Director of Bruin Recruitment Amber Buggs and NYU Assistant Director for Regional Alumni Outreach and Programs Jenni Peterson to get a closer look into how student affairs, alumni relations and parent councils [...]

  • Live Streaming

Invigorating Alumni Engagement Through Live Streaming

When Yale University experienced a 33.7 percent alumni donation rate this year — their lowest to date — Association of Yale Alumni Executive Director Jenny Chavira ’89, saw an opportunity to experiment with innovative methods to engage alumni. Twenty years ago, alumni donated money almost reflexively, but alumni in the last decade have exhibited hesitation [...]

  • Career Services Research

Personalized Outreach Key for Career Services

Recently University Business published the article “Higher ed’s one-on-one admissions approach” describing the new strategies Higher Education institutions are taking to increase enrollment. With high costs and steep competition, universities are realizing that mass emails and generic marketing are no longer enough to attract students. But these realizations also hold true for important campus departments such as Career Services. While it’s important to attract new students, it’s even more important to retain and delight current students. […]

April 2nd, 2015|Categories: Campus Engagement, Career Services Tips, Higher Education|
  • Career Services Meeting

Increase Student Engagement with Career Services

A new report was published on March 27, 2015 by the National Association of Colleges and Employers (NACE) regarding the 2014-2015 Career Services Benchmark Survey. Over 850 career centers were surveyed by NACE throughout the United States and across the world. Unsurprisingly, the report revealed low student usage and engagement. […]